Alcohol in Popular Culture: An Encyclopedia

Alcohol in Popular Culture: An Encyclopedia

Rachel Black

Language: English

Pages: 229

ISBN: 0313380481

Format: PDF / Kindle (mobi) / ePub

This encyclopedia presents the many sides of America's ongoing relationship with alcohol, examining the political history, pivotal events, popular culture, and advances in technology that have affected its consumption.

• More than 100 A–Z entries describe the culture and history of alcohol, including the drinks themselves, concepts, business aspects, entertainment, regulations, social aspects, organizations, events, rituals, use in religions, and effects on health

• Compiles all-original information from 32 distinguished international and American scholars and journalists

• Offers a number of historical and contemporary photographs

• Extensive bibliography provides additional suggested reading











groups of people in the Hindu social hierarchy approach alcohol in different ways. The rule is that Hindus should understand the potential harm inherent in intoxicants and approach them with restraint, caution, and moderation (Frawley, 2006–2008, 4). Some groups are sanctioned to use alcohol. Doctors of Ayurvedic medicine can give herbal wines in moderation to patients for particular maladies such as indigestion, stress, and circulatory problems. Monks generally do not use alcohol, except for

publish magazines, sponsor websites, and organize conferences. The Eastern Coast Breweriana Association claims to be the oldest such organization in the United States. The national organizations are the Breweriana Association, the National Association [of] Breweriana Advertising, and the Brewery Collectibles Club of America (founded as the Beer Can Collectors of America). Milwaukee and St. Louis have breweriana museums. Many specialized organizations also exist, as for instance, the Canadian

dangerous, and/or illegal behavior. Because of this, drinking games are rarely played in public. While some bars, night clubs, and even beer manufacturers have tried with mixed results to capitalize on the popularity of drinking games, often times many proprietors are afraid to take such risks due to the potential liabilities that come with hosting drinking games. Despite their negative status in the public eye, drinking games continue to enjoy a strong underground presence, showing

unity of the tribe. In this way, drinking rituals become a social offering between members. And in some cultures, such as the drinking of ouzo in Greece, selection of the particular type of alcohol is a ritual choice, suitable to specific occasions such as weddings, funerals, and anniversaries. Toasts also represent a ritual in which a respect or esteem for the company at hand is shown. A drinking ritual following a toast can involve draining a drink in a single draught, symbolizing boldness and

strangers. During the Great Depression of the 1930s, for example, a bushel of corn sold at market only commanded a few cents, but that corn made into moonshine produced serious income. In north Georgia, for example, some families openly trace the origin of their wealth, and their immediate ancestor’s upward mobility, from dirt farmer to town merchant in the midtwentieth century to moonshine manufacturing. Illegal profits were channeled into legitimate businesses. In the antebellum South, these

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