Modernity At Large: Cultural Dimensions of Globalization (Public Worlds, Vol. 1)

Modernity At Large: Cultural Dimensions of Globalization (Public Worlds, Vol. 1)

Arjun Appadurai

Language: English

Pages: 248

ISBN: 0816627932

Format: PDF / Kindle (mobi) / ePub

Modernity at Large: Cultural Dimensions of Globalization


















course, in part a product of the complexities of cultural flow after 1800, whereby many countries have evolved sophisticated technologies of marketing before becoming massively industrial economies. Thus, if you compare Elizabethan England with India, the right comparison would have to be with India in the late eighteenth century, when the sumptuary reach of the Mughal sovereign was both imitated and contested by all sorts of commercial and political groups in North India (Bayly 1986). Likewise,

guard against any future fraudulent attempt at alteration," and therefore these officers suggested that "they should be lithographed" (Joint Report, 9-10). Their concern for accuracy in measurement already incorporated existing statistical ideas about percentages of error and "average error," which they wanted to reduce. These officers recognized that classification was a much trickier issue than measurement, regarding measurement, however, they were naively positivist: "These results are of an

following: all group sentiments that involve a strong sense of group identity, of we-ness, draw on those attachments that bind small, intimate collectivities, usually those based on kinship or its extensions. Ideas of collective identity based on shared claims to blood, soil, or language draw their affective force from the sentiments that bind small groups. This deceptively simple thesis has certain special qualities that deserve to be noted. It is usually cited to account for certain aspects of

upon bodily habit of disciplines of self-control and practices of group discipline, often tied up with the state and its interests. The discussion of Indian cricket in chapter 5 fits directly in this tradition. In turn, this work is supported not only by the insights of Foucault and others on the historical process by which the body is transformed, appropriated, and mobilized, but also by the work of Norbert Elias and his followers that shows that particular, and powerful, senses of bodily

section on the conditions of locality production in the era of the nation-state, the Yanomami are being steadily localized, in the sense of enclaved, exploited, perhaps even cleansed in the context of the Brazilian polity. Thus, while they are still in a position to generate contexts as they produce and reproduce their own neighborhoods, they are increasingly prisoners in the context-producing activities of the nation-state, which makes their own efforts to produce locality seem feeble, even

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